Lead Factory — Content Console

Account & security

Go live

Every live page, links, search titles, photos, the form and enquiry emails, business details, redirects, tracking.

Allow search engines to index this site (only ever on the connected domain; leave off for test and unfinished sites)

Google Tag Manager container

Loads on every page of the live site (never in previews). Each enquiry sends a generate_lead event from the thank-you page, and a tap on the phone number or email lf_phone_tap / lf_email_tap: set up GA4, Google Ads and the Meta Pixel on them in Tag Manager. Leave empty for none.

Meta Pixel and Google Ads without Tag Manager

For a client without Tag Manager. Loads on the live site only, after the page has shown. Use this or Tag Manager for the same conversions, not both (they'd count twice).

Meta Pixel IDPageView on every page, Lead on every enquiry, Contact on a phone or email tap.

Google Ads conversion IDLabel: enquiry

Label: phone tap (optional)Label: email tap (optional)

In Google Ads: Goals → Conversions → the conversion → Tag set-up → Use Google Tag Manager shows the ID and label. The enquiry conversion includes the hashed email and phone for enhanced conversions.

Website address

Use the www address. A bare domain (yourbusiness.com.au) only works if the client's DNS supports CNAME flattening; otherwise point it at www with a redirect at their registrar.

Photos

Import photos from the old site

Finds the photos on the old site's pages and copies the full-size originals here, with their alt text. Logos, icons and thumbnails are skipped. You choose which to keep.

The whole site is read page by page (every page in its sitemap). Paste one page's address to read just that page. Small gallery thumbnails are listed too but start unticked; the full-size original is what gets imported.

Nothing is uploaded yet: you describe each photo first.

Three design concepts

Claude designs the same page three ways, using your text and photos. Nothing changes on the site until you choose one, and then only as a draft.

Three brands from the references

Each keeps the client's own colour and passes the contrast checks. The previews show the home page as it would look. Nothing changes until you choose one, and you can undo it.

Visual check

History

Every save and publish is kept. Preview any version; Restore puts it back as the current draft (a new version, so nothing is lost). The live page only changes when you publish.

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Copy pages & posts from the old site

Pages: Claude looks at each old page (screenshots, top to bottom) and rebuilds it in the new site's sections, keeping the page's own words and photos: a row of icon boxes becomes one features section, questions become an FAQ, a photo beside text stays beside it; icons and decoration are left out. It never adds words that aren't on the old page. Takes about a minute a page. Blog posts are copied word for word and keep their date, author, description and cover photo. Every page gets the form at the bottom. Everything stays a draft.

Old site

Copy word for word without Claude (faster, but page-builder layouts come out as plain text and photo blocks) Also replace pages that already have content (the current version stays in History) Select all

Brand, product & service pages

What this does (for a shop that sells brands, or a business with many services):

Turns pages you tick into item pages: one page per brand, product or service, at /brands/name (or /products, /services). The old address redirects to it.
Fills them with Claude (if ticked): tagline, story, facts and categories, from the old page’s text plus web research. Claude looks for the brand’s own website first and lists every source it used.
Adds the photos that were imported from that old page. Photos from the brand’s own website are a separate step on each brand page (“From the brand’s website…”), because the business has to confirm it may use them.
Leaves everything as a draft for you to check and publish.

The template: every item page has the same layout: photo beside the name, tagline, facts and a button; then a photo gallery; then the page’s own sections (the enquiry form to start with); then “More brands”. Colours and fonts come from Look. The layout itself is fixed (built in, the same for every client); what’s on each page you edit on the page.

Turn into Old site

Fill with Claude: the old page, plus web research on each brand (its own website first; sources are listed when done) Rewrite pages already filled (new tagline, story and facts; the old version stays in History) Select all

Import from old site

Enter the site's address to read its whole sitemap, or one or more page addresses (one per line) to bring in just those pages. Choose what happens to each page: Rebuild makes an empty draft here at the same address (then fill it with “Copy pages & posts” or with Claude), Merge redirects it to another page, Drop redirects it to the home page. Nothing changes until you press Apply.

Redirects

Old addresses that send visitors (and Google) on to a page of this site, so links and rankings aren't lost. Moving a live page adds one automatically.

Import a list (moving from an old site)

One per line: the old address, then the new one. Full old URLs are fine; trailing slashes and capitals don't matter.

Private preview links

For outreach: send a prospect their new website before they've bought anything. Each link is unguessable, never shows up in Google, shows the draft pages (the form doesn't send) and a before/after slider of their current site against the new home page. Send the password in a separate message. Links stop working after the expiry; nothing is deleted automatically.

Who it's for Their current website Open for (days)

Password

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Client settings

Business name Vertical / niche Status

Churned clients drop to the bottom of the list. Delete only works for clients with no leads yet.

Plan & price

Tier A$ a month, ex GST Price cohort Set-up fee

Where enquiries go (lead routing)

Each enquiry from the site is written to this CRM table and emailed to the address below; the enquirer gets a reply from the sender. Without it, enquiries only reach you as an alert.

CRM: Airtable base CRM: table

Email new enquiries to Replies from the enquirer go to (optional)

Sent from Name in the emails

Also send each enquiry to their own system (webhook)

For Zapier, Make, n8n or a CRM that takes a webhook: every enquiry is POSTed there as JSON (enquiry.created: contact, service, message, marketing opt-in, source), retried if it fails. Add a secret to sign each request (X-Lustro-Signature: sha256=…).

Webhook address Secret (optional)

Website chat

An AI assistant on the live site (bottom right). It answers from Business details and the brief, says it’s an AI, and passes an enquiry on once the visitor gives a name, an email or phone and agrees to be contacted. Health sites: no medical advice. Protected against abuse (a quick check, signed chats, limits) and capped at 300 replies a day.

Show the chat on the live site

Assistant’s name First message

What a chat should end in Prices

Topics to stay away from (optional) Hand over to a person when… (optional)

Notes for the chat (what it should know beyond Business details and the brief)

Who can sign in

People from this business who can use the console. They only see this business, sign in with an emailed code (no password), and can save drafts. Everyone can write and create pages, posts and service pages as drafts, change page titles and the menu, and use Claude’s writing help. Tick “Can publish” for the owner: they can put pages live (when the checks are green) and change what goes live as soon as it’s saved (Look, header, menu & footer, offers, the enquiry form, a page’s address). Without it, a login saves drafts for the owner to publish. “Claude design & Search”: Design this page, Check this page and Search (uses Claude credits).

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Email them an invite Can publish Claude design & Search

Activity & cost

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Onboard a new client

Business name Vertical / niche

Health verticals (dental, physio, psychology…) get AHPRA compliance on by default. You can change it in Brief & voice.

Sign in

Account & security

People who can sign in

Recent activity

Go live

Photos

Three design concepts

Three brands from the references

Visual check

History

Copy pages & posts from the old site

Brand, product & service pages

Import from old site

Redirects

Private preview links

Client settings

Plan & price

Where enquiries go (lead routing)

Website chat

Who can sign in

Activity & cost

Onboard a new client

Pages

Search

Growth: outreach